Archive for the “Media Relations” Category

  • Identity has won two 2018 Awards of Excellence from IABC–an IABC Detroit Renaissance Award and an IABC Heritage Region Silver Quill Award.

    As Identity celebrates 20 years in business this month, I find myself reflecting on the library of incredible work our team has been able to produce. From masterful media relations strategies to high-end digital campaigns, our quality has never wavered.

    In fact, this year–with a continued focus on the Modern PR Mix–we’ve created some of our best work to date, as evidenced by Identity’s recognition with two IABC Awards of Excellence. We’re proud of our team and to continue to be recognized for our creative strategies and results.

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  • Crisis Communication

    At first-word of a potential crisis, companies immediately begin assessing the threat and developing a plan to minimize the public impact to their organization. It is a logical step to want to protect the brand from a looming or full-blown crisis, and being proactive will help when it comes to weathering the storm.

    However, in the chaos that crisis situations bring about, companies often lose sight of an important audience: their own team members.

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