Archive for the “Media Relations” Category

  • Influencers and organizations turn to Identity for our ability to create thoughtful strategies and execute meaningful moments. We have more than 20 years of experience coordinating large-scale activations and working with public figures, celebrities and high-net-worth individuals.

    From Michelle Obama, Berry Gordy and Stevie Wonder to political dignitaries and athletes, our PR agency has partnered with plenty of star power in our two decades in business. Most recently, this has included billionaire Twitter and Square co-founder Jack Dorsey and businessman Bill Pulte.

    Continue Reading
  • The ways in which we tell a story have changed drastically in the last few decades. Perhaps the best journalism evolution today is the ability to leverage more visually appealing ways to express the magnitude of a story.

    Technology such as drone footage, time-lapse videos, 3D photographs and social media snapshots allow us to convey more emotion, drama and detail to bring a story to life. As opposed to relying on words alone, we have so many resources at our fingertips to go one step beyond that and give readers a glimpse into the visual (and sometimes risky) world of impactful storytelling.

    Continue Reading