Archive for the “Media Relations” Category

  • The ways in which we tell a story have changed drastically in the last few decades. Perhaps the best journalism evolution today is the ability to leverage more visually appealing ways to express the magnitude of a story.

    Technology such as drone footage, time-lapse videos, 3D photographs and social media snapshots allow us to convey more emotion, drama and detail to bring a story to life. As opposed to relying on words alone, we have so many resources at our fingertips to go one step beyond that and give readers a glimpse into the visual (and sometimes risky) world of impactful storytelling.

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  • Pig Beach Bahamas

    By now you’ve heard all about Fyre Festival. You’ve probably watched a documentary or two. If you’ve ever organized or marketed an event, you might even have a few choice words for the management team. But let’s be honest, it’s easy in retrospect to say what you would have done differently, especially from the outside looking in.

    We could talk about how we might have approached the planning and execution (or maybe lack thereof) of Fyre Festival if we’d been in charge, but let’s look forward. There are takeaways from Fyre Festival to be uncovered and applied to your own events. Here are three lessons learned from Fyre Festival for event planners and marketers.

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