Archive for the “Professional Services” Category

  • Man speaking to group

    Conferences and trade shows are a great way to showcase new products and services, learn about new trends in your industry and generally network with potential clients and partners. It’s also incredibly easy to get lost in the shuffle at these events and walk away feeling like you invested heavily in exhibition and sponsorship opportunities (not to mention travel and accommodations) with little to show for it.

    So how can businesses better leverage their trade show investments for maximum impact? At Identity, we’ve helped a number of clients refine their trade show and conference strategy to make the experience more valuable and provide a better return on investment. Here are a couple tips:

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  • At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

    The Chevrolet Detroit Belle Isle Grand Prix is one of southeast Michigan’s most popular, anticipated events, with a collection of local companies and vendors working together on a national stage to create a flawless, entertaining event. The 2014 event was set to make an even larger splash than ever before, with Detroit in the public eye for its ongoing resurgence and redevelopment, and with local and national sponsors (as well as the state) pouring in significant amounts of time and money for Belle Isle infrastructure improvements and beautification. The race was building up to be a barometer on Detroit’s comeback.

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