Archive for the “Identity” Category

  • Identity recruits and retains talent that loves the PR game

    In 2016, during our agency’s January biannual meeting, Identity President Mark Winter and I laid out Identity 2020—a forward-looking vision that details where the agency will be a from growth, service and vision standpoints by the end of 2020.

    Several years later, we continue to accomplish those Identity 2020 goals—most recently updating the agency on our progress during our July biannual meeting at Founder’s Brewing Company in Detroit. Twice per year, our company gets together away from the office for our state of the company event offering our team an opportunity to connect, regroup and focus in on our agency and individual goals.

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  • Company Culture

    Throughout our more than 20 years in business, Identity has counseled countless companies on ways to establish and enhance company culture. After developing these effective programs for others, we wanted to refresh and recharge our own approach to foster internal relationships.

    We’ve been fortunate that culture has always organically unfolded in our office. From sharing stories over lunch in the kitchen every day to office pranks, happy hours after work, bowling outings and brunch on weekends, our team just clicks with one another. However, we saw the opportunity to take our culture thoughtfully to the next level.

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