Archive for the “Hospitality” Category

  • When consumers book a stay at a Hilton, Marriott or Holiday Inn, they typically don’t know (or necessarily care) who is behind the scenes running the show and making sure their needs and expectations are met. For that reason, many industry executives don’t fully appreciate the value of strategic public relations for hotel management companies and what it can do for their business.

    But the truth is, a smart media and marketing plan can greatly increase awareness and ultimately expose hotel management companies to other key audiences, including hotel owners, operators, developers and investors.

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  • Too often, golden media opportunities get lost in the scramble of trying to get a hotel ready for its grand opening. Our role as a communications counselor is to ensure the business side of the operation doesn’t overshadow the positive attention and exposure that can be generated by the right PR strategy.

    Hotel deals provide a boost to an area’s economy through added spending and an increase in jobs, and they often come along with additional perks such as new dining or entertainment options. This is news that local residents want to hear about and local media wants to cover. By pitching the right stories to the right outlets at the right time, we have secured positive, ongoing media features highlighting many of our client’s acquisitions before, during and after the announcement.

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