Archive for the “Hospitality” Category

  • When it comes to navigating and managing hospitality crisis situations, hotel owners and operators must know what to look for in order to develop an effective response plan.

    The first step, for any hotel owner or operator, is to know how to identify a crisis, ideally before a ripple of initial media coverage swells into a wave of negative publicity. Because the “gestation period” between the initial reporting of a negative event and the moment when an event or revelation evolves into a full-blown public scandal is shorter than ever, identifying a potential issue as quickly as possible is critically important.

    Continue Reading
  • One of the most charming, historic and beloved hotels in the country is Grand Hotel on Mackinac Island. The famed resort has welcomed celebrities, presidents and families and more to enjoy a classic American summer. When the historic resort sought fresh visibility for their 132nd season, they turned to Identity to forge the right relationships, tell the right stories, and connect with the right audiences to ensure a vibrant and delightful year.

    From new and unique activities at the resort to showcasing prestigious awards and telling the stories that truly matter to Grand Hotel and its’ audiences, our goal was to elevate the resort’s visibility in the media and beyond. Below is an outline of the strategic media relations, marketing and creative development work we accomplished for Grand Hotel in 2018:

    Continue Reading