Archive for the “Hospitality” Category

  • Why You Need a Hotel Crisis Management Playbook

    Throughout Identity’s twenty-year history, we have worked hard to help our clients in the hospitality industry navigate the oft-complicated worlds of campaign execution, public perception, customer service, hotel crisis management and more.

    Our team possesses a robust understanding of the hospitality industry at every level of operation, and our hotel crisis management expertise runs deep. From crimes, to contagious illnesses, to social media challenges, to bizarrely unique situations, we have masterfully managed crises big and small. But after the tragic events that took place at Mandalay Bay resort in Las Vegas last fall, everything changed.

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  • For those of us working in hospitality marketing and public relations, it feels like there is a new hotel opening every week. This past December, Marriott International Announced that it will open 40 luxury hotels in 2018. Here in Detroit, we'll see three major hotels open this year. All this activity makes for exciting times, and hotel marketers and public relations pros are often moving from grand opening to grand opening.

    In the past, new hotels would take a relatively straightforward approach to generating media awareness and excitement around a grand opening. Properties would send out a standard press release to local media outlets and hospitality trades. Outside of the dim glow of that limited media spotlight, the only extra step would perhaps be a grand opening promotion or soft opening event.

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