Archive for the “Hospitality” Category

  • One of the most charming, historic and beloved hotels in the country is Grand Hotel on Mackinac Island. The famed resort has welcomed celebrities, presidents and families and more to enjoy a classic American summer. When the historic resort sought fresh visibility for their 132nd season, they turned to Identity to forge the right relationships, tell the right stories, and connect with the right audiences to ensure a vibrant and delightful year.

    From new and unique activities at the resort to showcasing prestigious awards and telling the stories that truly matter to Grand Hotel and its’ audiences, our goal was to elevate the resort’s visibility in the media and beyond. Below is an outline of the strategic media relations, marketing and creative development work we accomplished for Grand Hotel in 2018:

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  • Why You Need a Hotel Crisis Management Playbook

    Throughout Identity’s twenty-year history, we have worked hard to help our clients in the hospitality industry navigate the oft-complicated worlds of campaign execution, public perception, customer service, hotel crisis management and more.

    Our team possesses a robust understanding of the hospitality industry at every level of operation, and our hotel crisis management expertise runs deep. From crimes, to contagious illnesses, to social media challenges, to bizarrely unique situations, we have masterfully managed crises big and small. But after the tragic events that took place at Mandalay Bay resort in Las Vegas last fall, everything changed.

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