Archive for the “Detroit PR” Category

  • Family watching TV

    Most of us grew up watching public television – Sesame Street and Mr. Rogers, anyone? – and many still enjoy it today. Although public television is usually known for its children’s and educational programming, it offers a wide variety of interesting content for viewers of all ages.

    I had the opportunity to hear the CEO of Detroit Public Television, Rich Homberg, speak about how he sees the future of television changing (and not changing!). He made several points about how important content is and what you should consider when developing content. Although Rich works in television, his proven theories about creating successful, engaging content are applicable across all types of media and all industries.

    Continue Reading
  • At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

    After interviewing and vetting other public relations firms in southeast Michigan, U.K.-based Merlin Entertainments, the world’s second largest visitor attraction operator, selected Identity’s integrated public relations team as a partner to help launch its newest aquarium, SEA LIFE Michigan Aquarium, at Great Lakes Crossing Outlets in Auburn Hills, MI.

    Continue Reading