Just in case you’ve been living under a rock, it’s 2017. Donald Trump is the President of the United States of America. Driverless cars are moving past concept and into showrooms. And, Greenery is the color of the year.
Before embarking upon a new public relations or strategic communications program, it is important for companies to first understand where they are today. How do you look, feel and sound? How are you communicating with your core audiences? Do you understand who those audiences really are and, more importantly, where to find them? Without this critical due diligence, it is nearly impossible to create an effective, realistic strategy that will align with business objectives.
So, what are the makings of a successful PR audit?