Archive for the “Creative” Category

  • Branded Ultra Violet

    Typical turn-of-the-year trend predictions begin trickling down after a month or so. They start to show up in mainstream applications. Technology. Fashion. Marketing. Enter Pantone—who, once again, is telling us all how to color our world. This year’s “it” color: Ultra Violet. Or to common folks, purple.

    There’s nothing wrong with purple—after all, it is the powerful signature of icons and cultural legends. Prince. Jimi Hendrix. That endless field of blooming Cosmos in The Color Purple. It is a rich hue that is readily embraced by creatives and royals. Yet in the business world, brand color palettes with purple are often a hard sell. Why is that? We’ve seen brands shy away, describing it as “soft,” “weak,” “unprofessional,” “juvenile,” and “feminine.”

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  • For many brands, your company’s local signage is a first visual touchpoint for potential customers and clients within your community. Signs are passed by high volumes of drivers & pedestrians daily. As a single cost advertising expense, the semi-permanent landmark of a sign is often more cost effective per impression than any single ad. It may also garner more basic brand recognition than any campaign. In short, it’s worth the expense to have prime signage that really shows off your brand.

    Understanding that the whole point of signage is to be seen, be sure to pay attention to three L’s—key factors that critically impact your sign’s visibility:

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