Archive for the “Creative” Category

  • Every brand wants visibility and loyalty, but it’s not as easy as simply securing a TV segment or posting on social channels. Brands need to break the mold. But where does that begin, and what considerations should be made? This was the topic of discussion at the Brandemonium conference I attended last month in Cincinnati, Ohio.

    Cincinnati is the birthplace of branding - at least, that’s what they claim - so it’s a natural home for a conference like this. In its second year, Brandemonium brought together major brands from across the country and around the world like P&G, Chick-fil-A, White Castle, Arby’s and more to share their approach to various campaigns, engagement strategies and creative tactics meant to move the needle for their respective audiences.

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  • Hermes Creative Awards

    At Identity, delivering outstanding and creative work for our clients is part of our standard operating procedure. But when the projects we execute are recognized by our peers in the PR and communications industry, it’s particularly rewarding for our team.

    Last month, our agency received three Hermes Creative Awards–an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.

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