Archive for the “Creative” Category

  • Hermes Creative Awards

    At Identity, delivering outstanding and creative work for our clients is part of our standard operating procedure. But when the projects we execute are recognized by our peers in the PR and communications industry, it’s particularly rewarding for our team.

    Last month, our agency received three Hermes Creative Awards–an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.

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  • Branded Ultra Violet

    Typical turn-of-the-year trend predictions begin trickling down after a month or so. They start to show up in mainstream applications. Technology. Fashion. Marketing. Enter Pantone—who, once again, is telling us all how to color our world. This year’s “it” color: Ultra Violet. Or to common folks, purple.

    There’s nothing wrong with purple—after all, it is the powerful signature of icons and cultural legends. Prince. Jimi Hendrix. That endless field of blooming Cosmos in The Color Purple. It is a rich hue that is readily embraced by creatives and royals. Yet in the business world, brand color palettes with purple are often a hard sell. Why is that? We’ve seen brands shy away, describing it as “soft,” “weak,” “unprofessional,” “juvenile,” and “feminine.”

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