Every brand wants visibility and loyalty, but it’s not as easy as simply securing a TV segment or posting on social channels. Brands need to break the mold. But where does that begin, and what considerations should be made? This was the topic of discussion at the Brandemonium conference I attended last month in Cincinnati, Ohio.
Cincinnati is the birthplace of branding - at least, that’s what they claim - so it’s a natural home for a conference like this. In its second year, Brandemonium brought together major brands from across the country and around the world like P&G, Chick-fil-A, White Castle, Arby’s and more to share their approach to various campaigns, engagement strategies and creative tactics meant to move the needle for their respective audiences.Continue Reading