Archive for the “B2C” Category

  • Business idea

    This is a guest post from Morgan Mark, an intern at Identity.

    Most of us can recall at least one specific experience we’ve had with a business’ customer service department—whether it was good or bad. Customer service can play a defining role in setting you apart from your competitors.

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  • Join Us typed on paper

    Moz recently shared a Technorati report, which found that 31% of online shoppers are influenced by blogs. We all know using bloggers can be extremely valuable in reaching a more diverse audience, and in turn, can influence purchasing decisions.

    However, if you don’t carefully craft your blogger outreach efforts or do your research before creating a blogger relations program, you can easily damage relationships with influencers and fail to reach your desired audiences.

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