Archive for the “B2C” Category

  • Man breaking computing

    It’s been said that social media serves as a window into a company’s culture. It allows the curtain to be pulled back slightly so the audiences who might want to work with you or work for you can see a little more about what’s happening behind the scenes. From a talent perspective, this means job seekers can access more intelligence on companies than ever before. With a few Google searches, a job candidate can quickly form an opinion of a company’s culture just by reading reviews or checking out social media posts.

    While conversations about social media and how it impacts overall reputation management and recruiting are very common, Glassdoor has quickly become a popular discussion item. The Glassdoor conversation typically gets started because someone read a former employee’s critical review.

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  • melting ice cream cone on the ground

    Recently, Sabra Hummus, Blue Bell Ice Cream and Amy’s Kitchen attracted negative press about their product recalls for possible presence of Listeria Monocytogenes. A food or product recall is always a tricky touch point for businesses and their PR teams, and these companies are far from the only ones facing this same challenge.

    According to the U.S Food & Drug Administration, 185 food products have been recalled thus far in 2015 alone, 31 due to listeria concerns. So why didn’t we hear about these other recalls? Was it because smaller product quantities were affected? The products were not as popular or widely consumed? Or, did they have a better PR team diligently working behind the scenes?

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