Archive for the “B2C” Category

  • Hollywood has the Oscars and music has the Grammys, but you don’t need to be an A-list celebrity to earn accolades for outstanding contributions in your line of work. Every industry has their own version of the Academy Awards, and businesses of all sizes have the opportunity to be recognized on a national, regional or local stage, for their industry-leading efforts and supporting contributions.

    However, for whatever reason, many businesses overlook the power of awards when it comes to marketing and communications. Whether their heads are down working on the next big project, or resources are limited, awards aren’t typically on the top of most businesses’ agendas.

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  • Legoland Michigan groundbreaking image

    At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

    Building on a successful – and award-winning – experience providing marketing and media relations, event planning and social media for SEA LIFE Aquarium Michigan, Identity took on the role of driving awareness for Merlin Entertainments' newest attraction – LEGOLAND® Discovery Center Michigan.

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