Too often, golden media opportunities get lost in the scramble of trying to get a hotel ready for its grand opening. Our role as a communications counselor is to ensure the business side of the operation doesn’t overshadow the positive attention and exposure that can be generated by the right PR strategy.
Hotel deals provide a boost to an area’s economy through added spending and an increase in jobs, and they often come along with additional perks such as new dining or entertainment options. This is news that local residents want to hear about and local media wants to cover. By pitching the right stories to the right outlets at the right time, we have secured positive, ongoing media features highlighting many of our client’s acquisitions before, during and after the announcement.Continue Reading