Archive for the “B2B” Category

  • The idea of using social media to engage with potential customers is nothing new. Yet despite the number of statistics supporting social media’s influence on business growth and brand loyalty, there’s a prevailing misconception that social media is only for B2C brands.

    The truth is, digital communications platforms can have an equally positive impact on B2B business goals. While B2B companies have been slower to grasp the power of social media in connection to their product and service offerings, 2014 was a pivotal year, as social media adoption grew within the B2B sector.

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  • Join Us typed on paper

    Moz recently shared a Technorati report, which found that 31% of online shoppers are influenced by blogs. We all know using bloggers can be extremely valuable in reaching a more diverse audience, and in turn, can influence purchasing decisions.

    However, if you don’t carefully craft your blogger outreach efforts or do your research before creating a blogger relations program, you can easily damage relationships with influencers and fail to reach your desired audiences.

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