Archive for the “B2B” Category

  • This article was originally published by Chain Store Age.

    The commercial real estate community is somewhat of a paradox. For an industry that is literally built on the premise of creating new and exciting destinations, there is a tendency to do things the way they have always been done.

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  • How do you prompt two-way discussions with your audiences on social media channels? For many communications professionals, it’s a pretty simple question that is often followed by a complicated answer. There are several possible answers to this question, such as A/B testing images, rotating hashtags and conversation hijacking (jumping in on discussions where a brand is mentioned, but may not need to participate).

    One of the more popular and effective tactics is to directly illicit audience engagement via conversation prompts, such as questions or polls. It’s not uncommon to see these posts on consumer brand channels across the Web. However, few B2B organizations leverage this strategy.

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