Maximizing Expansion & Technology in the Automotive Space

How Identity ensured that one supplier’s positive growth story made headlines beyond its size.

Our Approach

PRISM Plastics has spent more than 15 years slowly, then quickly, growing its unique, specialized, highly automated and tech-driven plastic injection molding business. Partnering with Identity since 2011 has helped the company to tell its positive story of automotive growth—from $5 million in revenue in 2008 to more than $30 million in 2014—by maintaining a laser focus on what PRISM Plastics does best.

In 2015, PRISM announced significant expansion, bringing in new equipment and expanding its production capabilities in both Michigan and Texas facilities. While the investment was not large by auto industry standards, the company’s growth story as a small, high-tech supplier was waiting to be told, and Identity connected a wide variety of journalists to cover multiple angles of the company’s growth. From top-level coverage with Crain’s Detroit Business to announcements in all major plastics trade publications, PRISM leveraged its success into meaningful coverage to continue the company’s accelerated growth. One particularly strong example includes—an in-depth piece in Plastics Technology magazine about PRISM’s continued use of new and innovative equipment and methods, such as CT Scanning—to drive better and faster delivery of its products.

In an increasingly integrated and global automotive supply chain, PRISM’s customers are top international Tier 1 auto suppliers, based in the United States as well as Europe and Asia. With the delivery of top-notch products and an exceptional customer experience, as well as consistent recognition in industry trades and a regular pulse of sharing positive media content with key contacts, PRISM has continued to grow through its existing customer base—the best example of the importance and business impact of credibility, value and trust.

What We Did

Identity deployed the following strategies and tactics in order to achieve success:

  • Media Relations & Marketing

    • Media Relations
    • Media Training
    • Key Message Development


  • 6 unique media stories about the expansion
  • 1extensive, in-depth report from Plastics Technology
  • 130,000industry decision makers reached via a profile piece in PlasticsToday