a winning PR strategy for a luxury interior design firm
KSI Kitchen and Bath is an interior design firm based in Metro Detroit, specializing in the design and remodel of kitchens primarily, but also bathrooms, mudrooms, office spaces, bars and more. They have 10 different locations throughout Southeastern Michigan, West Michigan and Northern Ohio.
KSI tapped Identity to boost its digital visibility to key audiences in its markets. Our program encompasses digital strategy, online advertising, social media management, quarterly “big idea” campaigns, creative design, search engine optimization, Hubspot support, and event support and consultation for new location openings.
strategy for success
Identity deployed the following strategies and tactics in order to help KSI Kitchen & Bath achieve success:
google ads program
Identity completely restructured KSI’s Google Ads paid search program to optimize the firm’s opportunities in keyword auctions, maximize the quality of leads generated and develop new bidding strategies to increase ad ranking.
We also created refreshed, search-friendly ad copy and display ad creative to maximize engagement, and developed new landing pages that increased conversion rates. This all resulted in a quadruple-digit growth in leads, phone calls and form fills.
facebook ads program
In addition to our robust Google Ads campaigns, Identity also began running Facebook Ads to boost following, reach, impressions and engagement across Facebook and Instagram.
We made use of detailed remarketing tools to target users who had previously visited the KSI website, and location-specific advertisements to all locations the firm serves.
social media management
Identity completely transformed KSI’s social media presence on Facebook, Instagram and Pinterest—developing a more visual strategy consisting of a consistent posting schedule, the creation of aesthetically appealing post templates, several big-ticket giveaways to grow engagement and the establishment of a brand-new Pinterest page. The result was substantial growth in both followers and engagement.