Too often as a marketing professional, we try to analyze the “metric” behind how or why something works without even taking into account how a practice touches our life on a daily basis. What is the value of a blog that allows real people to comment and express their opinions?
As a parent, this story caused me great concern.
So what did I do? I went to this Detroit-based blog to find information from parents to find alternative baby products that are safe for children.
Through the voices of consumers, in my opinion, Burt’s Bees must have made a fortune in the month of February. One company’s bad news is good for another.
Realistically, not every potential consumer/client is going to read about your product on a blog. However, you can’t underestimate the value behind the influence of a public who has the power to share information online. And if you still need metrics, I purchased six organic baby products last month.