• 5 Best Practices for a Successful Blog Launch

    , Posted on Oct 19

    If you're like the majority of marketers, there is a good chance your business is going to invest more in content marketing this year. However, creating and launching a new blog or news center doesn't necessarily mean that readers will automatically flock to your content. In order to grow your blog and generate website traffic, you must have a clear plan for promoting content and reaching target audiences. Here are five strategies you can use to ensure a successful blog launch:

    1. Develop an Announcement Plan

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  • What do review sites, Rotten Tomatoes and the New York Times bestseller list have in common? They’re all examples of behavioral science, the study of human behavior.

    After attending Digital Summit Detroit 2017, I learned that behavioral science can be used by marketers for a variety of functions - most notably to optimize landing page conversions.

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