At one of my favorite coffee and pastry shops, near the entrance there is a wall of news clippings and magazine food reviews. The sign for a restaurant in the city where I grew up has a map of the state of Michigan and mastheads of the different newspapers it has been featured in (including the New York Post). Peculiar, yes, but I didn’t design the sign.
When shopping during a trip to Boston this summer, I’ll never forget this binder that sat on the counter of a boutique near the register. It contained jagged-edged magazine and newspaper clippings of products (including a top-rated eyelash curler) available in the store. None of these articles mentioned the particular boutique; rather they were simply a hodgepodge of news clips that spotlighted products.Continue Reading