Can I throw out that cliche again? Good, because it bears repeating. If there is one thing that kills a media relations strategy quicker and more consistently than any other, it's slow response time. A sometimes disillusioning truism in our industry is that it's not necessarily the best source that gets quoted, it's often the first source that returns a reporter's phone call. A qualified source must operate on the reporter's time frame, not his or her own. Not only does timely response endear yourself to a reporter, solidifying your position in that reporter's rolodex for future reference and ongoing dialogue, but being quick to respond often affords you the enviable opportunity to shape the story, putting the context of the article in your terms, rather than those of your competitor.Continue Reading
What has us talking
- Mar06, Posted on Mar 06
- Mar06By Andrea Trapani, Posted on Mar 06
As the primaries unfold, media outlets – both old and new – are committing full-on coverage to the questions: Obama or Clinton? McCain or, um, McCain? But you haven’t seen anything yet.
As the November election gets closer, the attention will become more focused and the parties’ war chests will start to buy up newspaper, radio, billboard and internet media. If you haven’t already purchased your second and third quarter advertising, the time to start is yesterday. This is going to be a contentious year, which translates into tremendous ad dollars from both candidates. If you want your message to be heard, you’ll need to stand out in the crowd.Continue Reading