• swimming upstream

    , Posted on Mar 17

    How do you counter a media narrative that seems to be irreversibly trending in a particularly negative direction? When a certain "group-think" approach to a given trend seems to become a self-fulfilling prophecy, how do you disseminate a message that runs counter to conventional wisdom?

    Put more clearly, I'm thinking specifically about the general media narrative with respect to the slumping housing market. Rooted in truth, to be sure, this nonetheless seems to be an ongoing story that has the power to continually feed itself, like a forest fire run amok.

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  • Greenwashing

    , Posted on Mar 17

    It really ISN’T easy being green. At least, it shouldn't be.

    "Greenwashing" -- the practice of falsely claiming to be "green" -- presents the same risk inherent in any PR messaging, when that messaging is disconnected from reality. Savvy customers and potential business partners can smell perfidy a mile away. Of the 1,018 green-advertised products recently reviewed by TerraChoice Environmental Marketing, all but one were found to be fraudulent, misleading or exaggerating.

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