After an industry event on Web 2.0 held this past February in Detroit, I walked away with the "Five Cs" scratched into my notes. These driving forces behind the social media/Web 2.0 movement came courtesy of special guest speaker Michael Pranikoff, director of emerging media for PRNewswire.
Content, Collaboration, Community, Conversation and Converged Services signify a revolution in the way the Web is being utilized. Internet users are no longer simply retrieving information, they are creating their own. Audiences want to be engaged with a vivid user experience. This has led to dynamic content, a lack of boundaries and user participation becoming essential attributes for Web-based marketing strategies.Continue Reading