• The Golden Rule

    , Posted on Mar 27

    We in Detroit have heard a ton this week on rules to live by that we learn as a child. Too often some of us forget these rules.

    The Golden Rule = Treat Others How You Want Be Treated.

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  • re: the dark knight knows

    , Posted on Mar 27

    What I find so fascinating about that marketing campaign is that it is at once both a viral marketing campaign and a "buzz" marketing campaign. Never, in all of their tactics, do they overtly plug the new Batman movie, but rather create the buzz that something is coming, compelling onlookers to want to know more. Then it becomes a viral campaign as the comic book geeks et. al. spread the word and, before you know it, the mainstream media (The L.A. Times) picks up the story.

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