• The Art of an Apology

    , Posted on Nov 07

    The art of an apology shouldn’t be difficult to master. It’s a simple formula: if you make a mistake, you typically issue an apology and change your behavior.

    But some brands are still struggling with the right words to adequately address faux pas, and shifts in technology and in our culture have led to mistakes becoming more public, both for individuals and for companies. Brand blunders are under more scrutiny and can have long-lasting impacts if not quickly and appropriately addressed.

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  • At Identity, we don’t often talk about ourselves.

    In fact, we are conditioned to put our clients first.

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