• Pig Beach Bahamas

    By now you’ve heard all about Fyre Festival. You’ve probably watched a documentary or two. If you’ve ever organized or marketed an event, you might even have a few choice words for the management team. But let’s be honest, it’s easy in retrospect to say what you would have done differently, especially from the outside looking in.

    We could talk about how we might have approached the planning and execution (or maybe lack thereof) of Fyre Festival if we’d been in charge, but let’s look forward. There are takeaways from Fyre Festival to be uncovered and applied to your own events. Here are three lessons learned from Fyre Festival for event planners and marketers.

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  • Coming off a strong 2018, Identity has continued to experience new and exciting opportunities, fueled by our incredibly talented team, great clients and our focus on delivering stellar work.

    In an industry that is constantly evolving, our team is thinking bigger and executing smarter. And it shows.  This is the ‘always wants more’ core value and growth mindset that has positioned our agency to lead not just here in metro Detroit , but across the state and the country. Our future has never been brighter and I couldn’t be more excited about what 2019 has in store.

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