What was announced in this post?

Identity announced promotions and new roles for five team members as part of its preparation for 2026. These updates recognize individual contributions and support the agency’s continued growth and evolving client needs.

Who received promotions at Identity?

The promotions include:Kate Winter, promoted to Account Executive, DetroitKala Watson, promoted to Account Executive, Commercial Real EstateJonathon Smith-Regus, promoted to Account Executive, DetroitAlexia Garcia, promoted to Account Manager, B2BHelen Comiska, who moved into a newly created role as Client Experience Manager

Why are these promotions important to Identity?

These promotions reflect Identity’s commitment to developing talent internally and creating clear growth paths for team members. Many of the promoted individuals began their careers at Identity as interns or apprentices, demonstrating the agency’s long-term investment in people.

What industries do the promoted team members support?

The promoted team members work across a wide range of industries, including commercial real estate, hospitality, consumer products, professional services, technology, automotive, SaaS, financial services and public-sector organizations.

What is the Client Experience Manager role?

The Client Experience Manager is a newly created role designed to strengthen integrated account execution and elevate service delivery across Identity’s most visible client programs. The role supports coordination, consistency and overall client experience across disciplines.

How do these promotions connect to Identity’s culture?

Identity believes culture is a strategic advantage. These promotions reinforce the agency’s Gamelover mentality and reflect a belief that growth can take many forms, including new responsibilities, leadership opportunities and role evolution. Impact within the agency quickly leads to opportunity.

What does this mean for Identity moving into 2026?

These changes position Identity for continued momentum in 2026 by strengthening account leadership, deepening industry expertise and ensuring the agency is structured to meet both client and team needs.

February 10, 2026

New Promotions Kickstart Big 2026 Vision

Written By Erin Sabo

As Identity prepares to take on an exciting 2026, we are proud to announce that five team members have earned new titles and promotions.

Each of these individuals has made a meaningful impact across the agency and within our client work. These promotions reflect both their talent and Identity’s continued investment in our people.

Kala Watson Promoted to Account Executive, Commercial Real Estate

We often say that working on real estate PR programs is a rite of passage at Identity. For nearly 30 years, the agency has supported commercial real estate investors, property managers, developers and service providers across the United States.

Since joining Identity in 2022 as an intern, Kala has left a lasting mark on our growing real estate practice. Always ready to jump in where needed, she supports commercial real estate PR programs nationwide while also contributing to select attractions and nonprofit clients based in Michigan.

Kate Winter Promoted to Account Executive, Detroit

Kate joined Identity in May 2022 as an intern and quickly found herself working across the agency’s consumer, hospitality and professional services client base. She could be found facilitating media coverage at client events, supporting key client presentations or even stepping in front of the camera during photo shoots.

In her new role, Kate will focus on programming for Identity’s Detroit- and Michigan-based clients, including law firms, attractions, municipalities, professional services and more.

Jonathon Smith-Regus Promoted to Account Executive, Detroit

One of our many Identity Apprenticeship Program success stories, Jonathon joined the agency in 2023 and quickly demonstrated a natural ability to secure high-impact media coverage. When a client media segment needed a steady hand to ensure everything ran smoothly, Jonathon had it covered.

In his new role, he will continue working with many of Identity’s Detroit- and Michigan-based clients, including shopping centers, technology firms, retail and restaurant brands, and insurance companies.

Alexia Garcia Promoted to Account Manager

After joining Identity in 2021 as an intern, Alexia quickly showed the media aptitude and drive that define a standout agency career path. Over the years, she has worked across a diverse portfolio of B2B clients spanning real estate, finance and data science.

Today, Alexia steps into an expanded account leadership role within some of the agency’s most exciting and nuanced programs, supporting clients across automotive and mobility, SaaS, financial services and more.

Helen Comiska Moves into New Role as Client Experience Manager

At Identity, career paths take many forms. Growth does not require a traditional promotion. When we see an opportunity to lean into someone’s unique abilities, we create space for it.

In this newly created role, Helen will work across some of the agency’s most visible consumer products, real estate, entertainment and professional services clients to ensure integrated account efforts are mobilized and executed effectively, while adding an additional layer of service delivery.

When Helen joined Identity in 2021, this role did not exist. As her impact became clear, we saw the opportunity to build a roadmap for success that aligned both with her strengths and our clients’ evolving needs.

An Incredible Year Ahead

These team members live and breathe the Gamelover mentality and have made a significant impact across the agency and our client programs.

Congratulations to each of them on their new roles. We look forward to seeing you thrive in 2026 and beyond.

Post Summary: Identity Promotions and New Roles for 2026

Identity announced five team member promotions and new roles as the agency prepares for 2026.
The promotions reflect Identity’s continued investment in internal growth, long-term career development and leadership from within.
Several promoted team members began their careers at Identity as interns or apprentices, reinforcing the agency’s commitment to talent development.
New and expanded roles support Identity’s work across key industries including commercial real estate, hospitality, consumer products, professional services and technology.
The changes align with Identity’s belief that culture, clarity and people are core drivers of agency success.