Gimme Backstory o’ That Filet-o-Fish
By: Andrea Trapani
If you’re curious like me, you enjoy learning how ideas are borne and how things get made. Brandweek offers the backstory on that annoyingly hooky McDonald’s ad here:
Chris Edwards, evp and group creative director at Arnold, tells a good fish story about scouting locations last year for a garage in which to film a McDonald’s Filet-O-Fish commercial.
The agency team knew going in that the spot would center around a novelty singing fish mounted on a wall. When they found just such a fish proudly displayed at one of the houses they were considering, they knew they’d found the perfect location.
“They had one of the singing fish hanging on their wall,” Edwards recalls. “I knew we had picked the right place.”
If you’ve been living in seclusion and haven’t seen it, here is the ad in question:
