Identity
  • About
    • Who We Are
    • Culture
    • The Identity Way
    • Careers
    • Apprenticeship Program
  • Team
  • Capabilities
    • Overview
    • Modern PR Mix
    • Our Process
  • Expertise
    • Detroit
    • Chicago
    • Real Estate
    • Professional Services
    • Retail & Restaurants
    • Hospitality
    • Automotive
    • Attractions
    • Technology
    • Education
    • Nonprofit
    • Cannabis
  • Case Studies
  • Blog
  • Contact

Don’t ignore them…


By: Andrea Trapani

Although a quick read, the numbers in this article are staggering. In short, Gen Y is ready to spend–and spend big. The message? Retailers and corporations take note of this generation’s needs and habits.

Obviously, the group is very comfortable shopping online. One-half of consumers under age 24 made an Internet purchase between April 2007 and February 2008, according to Nielsen Online.

Sometimes Gen Y gets a bad rap for their beliefs, workplace habits, the list goes on. But, when it comes to changing our social patterns and cultural path for years to come, this is the generation that its leading–and spending–each step of the way.

Previous Post Next Post

recommended posts

Agency elite top 100
January 24, 2024
Identity Named to PRNews 2024 Agency Elite Top 100
2024 pr trends
January 11, 2024
The 2024 PR Trends We’re Ready For
MORE BLOG POSTS
Identity
  • Sitemap
  • Privacy Policy

Our site uses cookies. To find out more about the cookies we use, see our Privacy Policy.