dark side journalist to PR
PR News Platinum Awards

December 8, 2022

Joining the Dark Side: A Journey from Journalist to PR

Journalists can’t cover a story if they don’t know it exists. One former reporter shares his experience transitioning to a career in PR and how the lessons learned make him a better partner to media.

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November 21, 2022

What To Do About Twitter

Unless Twitter serves as one of your marketing program’s top traffic or engagement drivers, it might be time to “quietly quit.”

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November 1, 2022

Identity Wins Crisis Management Campaign of the Year

Identity has won the PR News Platinum Awards Crisis Management Campaign of the Year for 2022—a monumental national recognition for our agency as we celebrate our 24th year.

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September 15, 2022

Authenticity is Key: 3 Takeaways from Social Fresh 2022

A key theme of Social Fresh 2022 was authenticity, or how people feel more connected to whatever company or organization they are following. 

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August 9, 2022

Measuring Your Employer Brand Successes

Measuring employer brand successes is critically important to understanding what works, what resonates with the team, and the appropriate adjustments for the future.

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