Chapter 2,496 in the ongoing debate about whether blogs are good or bad for corporate messaging comes to us courtesy of the Public Relations Society of America. This article seems to take the tack that “C’mon….everybody’s doing it.” Interesting that other articles and experts caution strongly against corporate voices throwing their hats into the blog ring. Brandon will delight in the way this article launches off into a discussion of social network sites, wikis and the like, in a way that positions social networking as a snowball rolling down a mountain—jump aboard or get out of the way.
There is no one right answer for every company, so I wouldn’t venture a hard and fast stance. But it is worth discussing and examining, regardless of a company’s size or industry. No doubt that communications are moving in this direction. Whether those sitting on the sidelines will be left out of the PR game entirely remains to be seen.