I stumbled upon this site today, and I found it very interesting. The 50 greatest vintage advertisements, as rated by a blogger. What’s interesting to me is to see what has changed, and what has remained the same. The most effective ads still capture the reader with a compelling image, and downplay the text. (Nobody likes to read!!!) Today, though, there is even LESS copy than what was deemed necessary yesteryear.
Visit the link and enjoy, if you’re into that sorta thing.