In 2016, during our agency’s January biannual meeting, Identity President Mark Winter and I laid out Identity 2020—a forward-looking vision that details where the agency will be a from growth, service and vision standpoints by the end of 2020.

Several years later, we continue to accomplish those Identity 2020 goals—most recently updating the agency on our progress during our July biannual meeting at Founder’s Brewing Company in Detroit. Twice per year, our company gets together away from the office for our state of the company event offering our team an opportunity to connect, regroup and focus in on our agency and individual goals.

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