When it comes to navigating and managing hospitality crisis situations, hotel owners and operators must know what to look for in order to develop an effective response plan.

The first step, for any hotel owner or operator, is to know how to identify a crisis, ideally before a ripple of initial media coverage swells into a wave of negative publicity. Because the “gestation period” between the initial reporting of a negative event and the moment when an event or revelation evolves into a full-blown public scandal is shorter than ever, identifying a potential issue as quickly as possible is critically important.

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