As we gear up for another trip to Las Vegas for the annual ICSC RECon Convention, the Identity team has been hard at work coordinating countless media meetings on behalf of more than a dozen clients. While most attendees will be at RECon to work deals, we'll be connecting shopping center developers and managers, as well as leasing teams, with journalists and media contacts from the biggest news and trade publications covering the industry.

While a PR and visibility strategy for RECon can take on many forms, we always try to focus on three key tenants when preparing our clients for the biggest real estate conference of the year. Here are a few tips we think you should consider when building your PR program for ICSC RECon.

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