Last week, I was lucky enough to escape the cold Michigan winter for a quick trip to Daytona Beach, Florida to speak at the inaugural Ancillary Retail Expo. Presented by our friends at France Media, the event covered the topic of ancillary income revenue streams in traditional and non-traditional shopping environments. Topics and exhibitors focused on specialty retail, sponsorship, pop-ups, marketing, experiential retail and entrepreneurship.

With real estate and shopping center marketing a key part of our agency DNA, I jumped at the chance to share our insights, recommendations and predictions related to effective pop-up marketing. Additionally, I wanted to soak up as much knowledge as I could on ancillary retail trends and hot topics. Here are a few of my favorite tips and takeaways from the event:

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