Archive for 2018

  • Fine-Tuning Your Descriptive Language to Make Your Content Soar

    When it comes to using flamboyant or elaborate language in your writing, how much is too much?

    One of the trickiest parts of writing for brands and businesses is knowing when to get “fancy” and when to keep things simple. Whether it’s a bylined article, an e-book, a blog post, or a press release, understanding where to draw the line between simple, straightforward language and more extravagant description can be a challenge.

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  • Identity has won two 2018 Awards of Excellence from IABC–an IABC Detroit Renaissance Award and an IABC Heritage Region Silver Quill Award.

    As Identity celebrates 20 years in business this month, I find myself reflecting on the library of incredible work our team has been able to produce. From masterful media relations strategies to high-end digital campaigns, our quality has never wavered.

    In fact, this year–with a continued focus on the Modern PR Mix–we’ve created some of our best work to date, as evidenced by Identity’s recognition with two IABC Awards of Excellence. We’re proud of our team and to continue to be recognized for our creative strategies and results.

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