Archive for November, 2018

  • Every brand wants visibility and loyalty, but it’s not as easy as simply securing a TV segment or posting on social channels. Brands need to break the mold. But where does that begin, and what considerations should be made? This was the topic of discussion at the Brandemonium conference I attended last month in Cincinnati, Ohio.

    Cincinnati is the birthplace of branding - at least, that’s what they claim - so it’s a natural home for a conference like this. In its second year, Brandemonium brought together major brands from across the country and around the world like P&G, Chick-fil-A, White Castle, Arby’s and more to share their approach to various campaigns, engagement strategies and creative tactics meant to move the needle for their respective audiences.

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  • Fine-Tuning Your Descriptive Language to Make Your Content Soar

    When it comes to using flamboyant or elaborate language in your writing, how much is too much?

    One of the trickiest parts of writing for brands and businesses is knowing when to get “fancy” and when to keep things simple. Whether it’s a bylined article, an e-book, a blog post, or a press release, understanding where to draw the line between simple, straightforward language and more extravagant description can be a challenge.

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