Archive for September, 2018

  • It has been said that the only constant is change. Today, top companies are constantly seeking out opportunities to try something new—whether that is expanding to a new industry, chasing a new priority, shifting business goals or a delivering a different set of objectives from leadership. It's important to know how to pivot your program.

    It can be a challenge to pivot your marketing and visibility strategy to accommodate a new direction, particularly if it is a long-established program.

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  • Podcast Interview

    Podcasts are officially the media format du jour. “Traditional” media outlets, if there is such a thing today, are launching them left and right. Reporters, celebrities and even successful business people are hosting their own as pet projects, passion projects and lucrative side hustles. And consumers can’t get enough.

    According to Edison’s Podcast Consumer 2017 report, monthly listeners grew year-over-year from 21% to 24% from 2016 to 2017. An article from WIRED indicates that advertising spending on podcasts hit $220 million in 2017.

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