As public relations professionals, interacting with media personnel is part of the daily routine. Initiating conversations, building relationships and creating trusted partnerships is forever engrained into the job description.
It takes time and commitment to discover, reach out to and maintain strong connections with reporters, producers, editors, program directors and the like. Our ultimate goal is to create mutually beneficial relationships and assist in providing them with expert contacts that can offer great insight and commentary. We, in turn, generate awareness on behalf of our clients.Continue Reading