Archive for April, 2018

  • Effective Tools To Help Find Media Contacts

    As public relations professionals, interacting with media personnel is part of the daily routine. Initiating conversations, building relationships and creating trusted partnerships is forever engrained into the job description.

    It takes time and commitment to discover, reach out to and maintain strong connections with reporters, producers, editors, program directors and the like. Our ultimate goal is to create mutually beneficial relationships and assist in providing them with expert contacts that can offer great insight and commentary. We, in turn, generate awareness on behalf of our clients.

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  • On Tour With NetBase

    One of the many reasons I love Identity, and there are many, is that technology plays a key role in the growth of our agency.

    Whether it's onboarding new tools to better communicate internally or investing in a new service that could benefit our clients, we've never been afraid to try new things. Personally, as a geek, it fires me up and makes me excited to come to work every day.

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