Whether they sell makeup, clothes, specialty food items or furniture, cool brands are thriving through pop-up shops. From the likes of Kylie Jenner and Kanye West, to start-up consumer brands like Rhone Apparel and Casper, pop-up shops are the best way to reach a younger market and stand out among competitors.
While the topic of experiential marketing is nothing new for retail brands, the best practices continue to evolve. Today, pop-up shops are viewed by many as one of the hottest experiential marketing opportunities. In fact, retail marketing database PopUp Republic reported that the pop-up industry was valued at $50 billion in 2016.Continue Reading