Archive for 2017

  • Whether they sell makeup, clothes, specialty food items or furniture, cool brands are thriving through pop-up shops. From the likes of Kylie Jenner and Kanye West, to start-up consumer brands like Rhone Apparel and Casper, pop-up shops are the best way to reach a younger market and stand out among competitors.

    While the topic of experiential marketing is nothing new for retail brands, the best practices continue to evolve. Today, pop-up shops are viewed by many as one of the hottest experiential marketing opportunities. In fact, retail marketing database PopUp Republic reported that the pop-up industry was valued at $50 billion in 2016.

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  • Shopping center developers, mall owners and operators, and marketing/social media managers are always looking for new ways to tell their story, reach more potential consumers, and subsequently drive foot traffic and boost sales.

    The good news is that there is a (largely) untapped resource out there just waiting to be used: user-generated content. Consumers are generating photos and content at shopping centers every day. The explosion of mobile digital technology, the popularity of experience-sharing, and the growth of social media platforms, has created a kind of perfect storm of conditions that allow people to document and share moments that matter to them. Shopping centers and mixed-use destinations, with their cocktail of retail, dining and entertainment options, provide both the backdrop and the animation that makes them an especially popular setting for pictures and video to capture the moment.

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