In 2011, Inc. Magazine published a contributor post from best-selling author Harvey Mackay with the title, “All My Employees Are in Sales.” The basic gist of the article, to paraphrase Harvey, is that every employee represents the company with their actions, and every employee is invested in the success of the organization. Simple message, but a powerful one.

In the social-media age, employees have the opportunity to serve as marketers and salespeople at scale. They can reach out and tap their network on the shoulder with the few clicks of a mouse. While simply posting on social media and staying in front of contacts digitally does not replace face-to-face networking, it helps fill the gaps between phone calls and lunches.

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