Archive for November, 2017

  • With more than 60 companies in the Identity client portfolio representing a wide variety of industries, we have the unique opportunity to look "under the hood" of several diverse marketing and communications programs. At the end of the year, we like to take a step back and view these programs through a more holistic lens. Where are clients looking to invest marketing dollars? Which programs are no longer producing results? What problems have yet to be solved? Which marketing conversation topics are driving and influence change?

    As we turn the corner into 2018, we wanted to share some of the pain points we're hearing from clients, and the painkillers we're prescribing to treat the issue. While marketing communications is never truly a one-size-fits-all effort, these ideas might help spark some valuable discussions inside your company as you think about your 2018 marketing budget.

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  • Whether they sell makeup, clothes, specialty food items or furniture, cool brands are thriving through pop-up shops. From the likes of Kylie Jenner and Kanye West, to start-up consumer brands like Rhone Apparel and Casper, pop-up shops are the best way to reach a younger market and stand out among competitors.

    While the topic of experiential marketing is nothing new for retail brands, the best practices continue to evolve. Today, pop-up shops are viewed by many as one of the hottest experiential marketing opportunities. In fact, retail marketing database PopUp Republic reported that the pop-up industry was valued at $50 billion in 2016.

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