For many brands, your company’s local signage is a first visual touchpoint for potential customers and clients within your community. Signs are passed by high volumes of drivers & pedestrians daily. As a single cost advertising expense, the semi-permanent landmark of a sign is often more cost effective per impression than any single ad. It may also garner more basic brand recognition than any campaign. In short, it’s worth the expense to have prime signage that really shows off your brand.
Understanding that the whole point of signage is to be seen, be sure to pay attention to three L’s—key factors that critically impact your sign’s visibility:Continue Reading