Archive for July, 2017

  •  At a time when new tools and emerging technologies further enhance temptations for PR professionals to blast out information to a lengthy list of reporters and see what sticks, the value in creating long-lasting relationships with reporters, editors and media outlets has become more important than ever.

    Forging those relationships with members of the media can help you gain a better understanding of the types of stories they are looking for and how you can best help them tell those stories. With that knowledge in hand, you can be more strategic with story pitches and give reporters something you know they will want to cover.

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  • It’s not a coincidence that in virtually all cases where a CEO’s or entrepreneur’s brand has become enmeshed with the brand of the business, that business occupies a coveted place in the professional brandscape.

    Think about Bill Gates and Microsoft, Tesla and Elon Musk, or Apple and Steve Jobs. The creativity and innovation we associate with those brands are/were personified in the person of those chief executives, larger than life figures whose energy and initiative have become inextricably linked with the companies they built.

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