Archive for January, 2017

  • art-van-nigel-barker-collection

    For me personally, a quality yearend montage (like the annual “year in search” from Google) captures the year’s triumphs and defeats, with the shining moments and heartbreaking snippets bundled into a neat little package. In a way, these montages are like a mix tape of the 12 months we’ve just lived – a greatest hits track listing, if you will. Like an artist’s best career songs, we see a collection of moments from the past year encapsulated quite perfectly as a reminder of a year well lived.

    At Identity, our 2016 highlights haven’t come together in a video montage, but there’s much to celebrate. From groundbreakings and grand openings to launches of new products and services, Identity’s media relations strategy, social media programming and creative expertise touched millions of people through print, digital and broadcast mediums.

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  • With the introduction of live video, Facebook has yet again transformed the social media landscape, allowing brands to now serve as their own broadcasting network by delivering unique content and behind-the-scenes footage to their fan base of built-in viewers.

    When approached strategically, Facebook Live video can be used to enhance your marketing and communications efforts. That being said, even the best ideas can be foiled by a lack of planning and preparation.

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