Archive for 2016

  • Change. According to Merriam-Webster, change simply means: “to become different.” That doesn’t sound so bad, right? But, at some unknown point in history, the word “change” became a negative…something people fear. As a result, effectively messaging change within a business is absolutely critical.

    One current example of a change that is impacting the vast majority of businesses around the country is the pending update to the Federal Labor Standards Act (FLSA), which goes into effective December 1, 2016. We won’t delve into the details of the update for the purposes of this post. What is important to note about it is that:

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  • Andrew Hetzel summed it up perfectly at a recent PRSA Detroit held at Identity. Personal branding is all about being true to who you are.

    I agree.

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