Archive for 2016

  • Just over 10 years ago, a little blue bird flew into our lives. His name: Twitter. His motive: Giving users a way to express themselves in 140 characters or less. Or in my case, connect to the celebrities I was digging at the time—which may or may not have been the latest emo band, but that’ll be our secret.

    I still remember my first tweet like it was yesterday. I believe it went something like this: “I’m new to this Twitter thing.” It was very similar to everyone’s first tweet.

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  • We’ve all been in the situation before: Your company has a great part in an upcoming event or initiative, but needs to work with one or more other organizations to share the news. When multiple parties have an interest in a single joint announcement, the waters can get muddy quickly, and it is critical to ensure your voice comes through loud and clear.

    Whether you are a startup company partnering with a big player or one of a handful of interested organizations—such as a landlord, new tenant or broker in a real estate joint announcement—it can be a challenge to make sure your messages are coming across distinctly.

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