Archive for 2016

  • Critical thinking and developing strategic plans are core components of any communications program or campaign. However, the public relations strategic planning process can be quite cumbersome and tedious, particularly if you're the only person charged with creating the plan.

    Have you ever been faced with analysis paralysis? You can't see me, but I'm raising my hand. It's safe to assume most people have been stuck in this rut at some point in their career. I know from experience that analysis paralysis can come on strong when it's time for strategic planning. You know what you want and need to do, but you overthink and overanalyze things so much that it's impossible for the actual plan to come together.

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  • Earlier this year, I had the pleasure of attending a PRSA Detroit event at Affirmations in Ferndale, focusing on how brands can effectively and respectively connect with the LGBT community. Recognizing diversity, especially through the lens of a brand, has always been a point of personal interest for me. After the event, I was blown away with how much I learned.

    Diversity in brand communications continues to be a hot-button topic. I’ve noticed that showcasing diversity is seen as a pillar of success for many companies. However, saying your brand is diverse, and showing your brand is diverse are two totally different things. For example, General Mills and Cheerios could cry diversity all day long, but their ads are what drives the message home.

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