Research firm Alexander Babbage, with the help of International Council of Shopping Centers, recently released a State of the Industry report outlining the current use of social media by shopping centers. You can view the report here. After reading through the report several times and visiting the social media channels of several of the shopping centers mentioned, I captured some important takeaways from the data and examples shared. So, let's dive in and learn more about shopping center social media best practices and trends.
Content creation requires daily attention
Content is the fuel that keeps the social media engine running. Without it, shoppers cannot discover content nor are they incentivized to follow or subscribe to a center’s ongoing communications.